Notes from the repo and the boardroom.
Practical writing on AI transformation, technology leadership, and technical SEO — no fluff, no gated whitepapers.
AI Transformation for Mid-Market Companies: Where to Actually Start
Most AI initiatives stall between pilot and production. Here's a practical framework for picking the right first use case and shipping it for real.
Do You Actually Need a Full-Time CTO?
A framework for founders and boards to decide between a full-time CTO, a fractional CTO, and no CTO at all — based on stage, not ego.
The Technical SEO Checklist Most Websites Fail
Good content can't fix a broken technical foundation. A practical checklist covering Core Web Vitals, structured data, crawlability, and redirects.
Build vs. Buy: A Framework for Mid-Market Software Decisions
Off-the-shelf software is the right call more often than engineers like to admit. Here's how to actually decide, instead of defaulting to either extreme.
The Strangler Fig Pattern: Modernizing Legacy Systems Without a Big-Bang Rewrite
Full rewrites fail far more often than they succeed. Here's how to migrate a legacy system by growing the new one alongside it instead.
How to Talk to Your Board About Technical Debt
Boards don't fund technical debt paydown because engineers rarely translate it into terms a board can act on. Here's a framework that does.